It’s a new year… a time for new beginnings and to set new goals for ourselves and our businesses to achieve. Countless new year’s resolutions have been made and, by now, many have already been broken. (A key reason why I didn’t even pretend to resolve to exercise more and eat better again this year.) The one resolution I did make – and will keep – though is to protect myself and my business better. It is what we’re committed to making sure our clients do, as well.
In today’s 2/47 digital world where everyone has an online platform and audience, every business must have a solid, approved, and ready-to-go crisis communications plan before a potential crisis hits.
The plan should seek to contain and minimize the damage and control the message before someone else (or the crisis itself) controls it.
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